Caption: Ernesto Diaz, 15, has his hands - and mouth - full of soft drinks and popcorn. Says the Valley's manager, Jud Burks, "What little we make comes off the snack bar on the weekends."
Caption: Jim Corcoran waits for late arrivals at the Valley Drive-In's ticket booth.
This is a newspaper advertisement from 7 July 1967. Sometime during its first year the theater was renamed, as it was now being advertised as the Mission San Luis Rey Drive-In. This night's exciting program featured the films You Only Live Twice and For a Few Dollars More.
This was the Grand Opening newspaper advertisement for the Mission Drive-In, from 24 Aug 1966. The two films shown were Assault on a Queen, starring Frank Sinatra and Virna Lisi, and The Last of the Secret Agents?, starring Marty Allen and Steve Rossi.
The Valley Drive-In was originally called the Mission Drive-In. This newspaper advertisment is from 27 July 1966, about a month before the theater opened.
Here is a short video from the night of 23 December 1989. There is a good shot of the Valley's marquee which shows all of the movies playing that week, and a couple of the screens are visible through the car window as we drive east on Mission Ave.